Friday, June 17, 2005

HOW TO IDENTIFY AND TARGET PROFITABLE NICHE MARKETS...

There are two basic approaches to advertising or lead generation... the shotgun approach... or the rifle approach.

There is only one cost efficient way... the rifle approach.

By carefully selecting specific niche markets, and presenting a compelling message directly
to that audience, you will begin to reap the real profit rewards of direct marketing.

First let's define a "niche" market. I define it as: "Any homogeneous market in which
the members of the group have similar occupational or lifestyle characteristics... those
characteristics being ones which would make them an excellent prospect to develop a
Seasilver business... and/or consume the product.

Click Here to Read the Full Article.

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