Friday, August 12, 2005

Where traffic really comes from

Most sites get a large proportion of their daily traffic from popular search engines.

This is by far the biggest traffic driver to most sites.

Another large traffic driver is incoming links from other busy sites or from hundreds or thousands of small sites.

It is usually hard to directly replicate a busy site's incoming links network so we won't dwell on this. Instead we will focus on what is easy, replicating a busy site's performance on search engine ranking across the board. You will find that once your site is busy because of search engine traffic, your incoming links network will grow automatically as more people find your site and link to it. Higher numbers of incoming links (called link popularity) boost search engine rankings. It is a good vicious cycle that keeps itself growing - and you want that!

This high search engine traffic depends on the following things:

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